Something different for the Pharmaceutical Catagory

Often advertising done for this category is crap and boring showing happy children and mothers. The idea for "Scary Vegtables" came directly from my four-year old daughter. When I asked her why she didn't want to eat her veggies, she said they were scary and there you have it - straight from the err... her mouth. A big thanks also goes out to Wyeth Pharmaceuticals for beleiving in the idea.

The campaign was shot by Tommy Morris here in Dubai. We had a scary potato, but we burried it literally and it's now a healthy potato bush growing in my garden.