Friday, June 22, 2007

DP World Print

Again, this idea had Pete and I scratching our heads on whether to shoot and retouch or just use the power of the PC to render the image. After some discussion, we decided to render the image so that we could have more control over the results. The ad speaks for itself and communicates exactly what DP World does. Client happy. Vince happy.

Floating in a sea of stills

I was afraid of this brief when it first landed on our desk, but after meeting the client, I can honestly say that they have been a pleasure to work with. We developed an interesting TV spot for them. Shot on location in Dubai, Amsterdam and Antwerp, the spot was directed by Stillking’s Wolfberg and the post was done in Prague.

The film is made up completely of stills. We shot more than 50,000 images using three photographers. Ok, we only ended up using a fraction of that, but the results are pretty interesting. We also treated the spot with a random blur that made the ships and containers look like little toys. All in all, it was an incredibly enjoyable trip and I’m very happy with the results.

Hooked on Tetris

After a lot of hard work and a lot of pitches, I finally have the time to update the blog. We’ve been busy on a few projects, one of them being Bafco. Our second campaign for this client has been a learning curve for both Pete and I. We had a great idea for, but it was a little tricky to execute it properly. Finally we decided to put our faith in computer generated illustrations. Many factors contributed to this decision like having the leeway to move things around, change colours etc. The results are great and I think the idea comes through strongly.