Wednesday, March 7, 2007


Between jobs I try and get a little pro-active and this is where Wonderbra comes in. Playing on the fact that all magazine that come into the UAE are censored with a black marker, we thought that this device would work great on a print ad. The ad was shot in our old office and I think Pete had a great time art directing this one.

Wonderbra "Censored" has done very well for us in terms of PR and awards. It has been showcased on Luerzer's Archive and many other websites and advertising Blogs around the world. It recently won a Gold at the 2006 Epica Awards in Europe and it was also a finalist at the inaugural World Press Awards.

I like the fact that this is an ad that could only have come from this region.

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