Wednesday, March 7, 2007

A kick-ass TVC for Sony

After proving ourselves in print, Sony allowed us to pitch for a Wega TVC that was to run in Africa and the Middle East during the Soccer World Cup. This was the first time that I was presenting a TV concept to Sony. I presented one idea to them and got very little response. I thought we had lost the pitch. Two weeks later they said yes.

Shot in South Africa, the Sony "Kick" spot was directed by Adrean De Sa Garces of Velocity. The spot has appeared on Shots and has won top spot on Shoot online and Boards. It also went on to win a Bronze at the 2007 Epica Awards.

1 comment:

Moey said...

WOW, that's a kickass