We’ve used illustrations in the past for Burger King with our BK Joe campaign and it worked wonders. There’s a lot of freedom with illustrations that you don’t necessarily have with traditional photography and here is another example. These illustrations were beautifully created by Renata Giovannoni and the stories written by Kris Richardson. Full of fun, full of drama and perfect for the product on offer – the deliciously indulgent Burger King Chocolate Soufflé.
Monday, February 16, 2009
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