Burger King Ambient Stamp

Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson

Good Stuff For Your Ears

We’ve always been great admires of the guys at BKP and we use them regularly for the production of our radio ads. We were recently ask to come up with some ads for them and in true Tonic style, we created the following campaign. Art Directed by Thomas Derouault and photographed by French photographer Ben Dauchez this campaign simply cannot be ignored.

Instead of using models, we used BKP's target audience - normal agency folk like you and I, not that there's anything normal about these people :) The following three ads are running in print and the last three will be used as posters.

Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson
Photographers: Ben Dauchez and Thomas Derouault

Burger King Chocolate Soufflé

We’ve used illustrations in the past for Burger King with our BK Joe campaign and it worked wonders. There’s a lot of freedom with illustrations that you don’t necessarily have with traditional photography and here is another example. These illustrations were beautifully created by Renata Giovannoni and the stories written by Kris Richardson. Full of fun, full of drama and perfect for the product on offer – the deliciously indulgent Burger King Chocolate Soufflé.

Kid's Park Zoo Campaign

These ads are for the Kids Park Zoo in Abu Dhabi created by the Rio Brothers Valerio and Dario. These simple executions show us that you can keep costs down and still create a memorable campaign that kids will love and remember.

Creative Director: Vincent Raffray
Art Diretctor: Valerio Barragli
Copywriter: Dario De Albuquerque