Bic - Not just pens

In true Tonic style and simplicity, I bring you our latest campaign – Bic. What a great brand and what a great client. If you say Bic to someone, immediately you think pens. After this campaign, people will know that Bic are more than just stationery. Carefully illustrated by Satwik Saraswati and Art Directed by Diya Ajit and Peter Walker, these ads give new meaning to simplicity. I love them!