Ambient Media - Al Noor Association for the Blind

We take a lot of things for granted especially our sense of sight. For those people that are visually impaired, there are some wonderful organisations like the Al Noor Association for the Blind that are willing to lend a hand.

Our goal was to raise as much awareness as possible for the Al Noor Association for the Blind. Sleeping masks with a message that said, “What if you could never take these off” were placed in Business Class sections of selected airlines. Sleeping masks, which are handed out during most flights, represent a perfect opportunity to communicate with an affluent target audience. When these masks are placed over the eyes, you can just imagine what life must be like for a visually impaired person. A simple idea with a very powerful message.

This piece was Art Directed by Diya Ajit.

Bic - Not just pens

In true Tonic style and simplicity, I bring you our latest campaign – Bic. What a great brand and what a great client. If you say Bic to someone, immediately you think pens. After this campaign, people will know that Bic are more than just stationery. Carefully illustrated by Satwik Saraswati and Art Directed by Diya Ajit and Peter Walker, these ads give new meaning to simplicity. I love them!