Wednesday, March 7, 2007

Sony "MicroVault"

This neat little campaign done for Sony allowed us to be the first Middle East agency to be recognised in the prestigious D&AD Annual in London. It also picked up a finalist at The One Show and won the Grand Prix at the Middle East Campaign Awards. Unfortunately the judges at Cannes decided it was not even worth a finalist. Hey you win some and you don't. It's still one of my favourite campaigns and it's definitely one for the books.

1 comment:

Wassim Kanaan said...

very nice. I saw this when it was first made, then came all the copy cats or similar executions