Wednesday, March 7, 2007

Become The Beat

Satisfied with the "Kick" spot, Sony briefed us with two more commercials for the African markets. One of the products was for a Hi-Fi. It was quite a technical spot to produce, but in the end we were pleasantly surprised. This spot was extremely well received by the target market.

The spot was produced by Velocity South Africa and was directed by a talented young director named Jeana Theron.

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