Only human by Bafco

Finally a new campaign for 2008 worth posting. Been so busy working on property clients that I’m about to lose my mind (maybe I already have). Anyway, Bafco have always given us creative leeway and this year was no exception. This was a campaign that we wrote and rewrote because we never knew where to draw the line. Here are the first four ads, there might be more depending on how well they are received. All pics were shot by Peter Walker and the styling, props and locations were provided by Nadia Marto from Production Planning Solutions in Dubai (+97150 429 4087)

This is Elliot. He still lives with his mother. This is his car. This is his best friend. His idea of fun. How he spends most of his evenings. And this is his job. The only thing that stops Elliot from putting a bullet through his middle-aged balding head is coming to work everyday where he can be more productive in his ergonomically designed office chair and feel like a real player.

Copywriters Wanted

Out of desperation comes inspiration. I really needed to get some portfolios from writers (a scarce commodity in this region). I had a few ideas in my head, but this one just seems to get people every time.

Borrowed from a wordplay I found online, I thought it made the perfect recruitment ad for Tonic.